If you’re a contractor in the Atlanta area, your website is either your best salesperson or your biggest liability. There’s no in between.
Most contractor websites we audit are missing the basics — the things that actually turn visitors into phone calls and quote requests. You don’t need fancy animations or a blog with 200 posts. You need a site that does five things right.
Here’s what every contractor website needs to generate leads consistently.
1. Mobile Responsiveness That Actually Works
Over 70% of homeowners looking for a contractor will find your website on their phone. If your site is hard to read, slow to load, or requires pinching and zooming — they’re gone. They’ll tap the back button and call your competitor instead.
Mobile responsiveness isn’t just about shrinking your desktop site to fit a smaller screen. It means:
- Text that’s readable without zooming
- Buttons and links that are easy to tap with a thumb
- Images that load quickly on cellular data
- Forms that are simple to fill out on a phone
Test your site right now: pull it up on your phone. Can you easily find your phone number and tap to call? If not, you’re losing leads every single day.
2. A Prominent Phone Number and Contact Form
This sounds obvious, but you’d be surprised how many contractor websites bury their contact information. Your phone number should be visible on every single page — ideally in the header where it’s always accessible.
Beyond the phone number, you need a simple contact form that asks for just the essentials:
- Name
- Phone number or email
- Brief description of what they need
Don’t make potential customers hunt for how to reach you. The easier you make it for a homeowner to contact you, the more leads you’ll get. Every extra click or scroll between “I need a contractor” and “I just contacted one” is an opportunity for them to leave.
3. Service Area Pages
Here’s a secret most contractors don’t know: Google ranks websites partly based on location relevance. If a homeowner in Marietta searches for “roofing company near me,” Google wants to show them roofers who serve Marietta.
Creating dedicated pages for each city or area you serve tells Google exactly where you work. A page titled “Roofing Services in Marietta, GA” with content specific to that area will rank significantly better than a generic “Our Services” page.
For Atlanta-area contractors, this is especially powerful. The metro area includes dozens of cities and neighborhoods — Roswell, Alpharetta, Decatur, Kennesaw, Lawrenceville, and more. Each one is a keyword opportunity that your competitors are probably ignoring.
Learn more about our local SEO service and how we build these pages into every site.
4. A Project Gallery with Social Proof
Homeowners want to see your work before they call you. A clean, professional gallery of completed projects builds instant credibility. Before-and-after photos are especially effective for trades like roofing, painting, and general contracting.
But photos alone aren’t enough. Pair your gallery with reviews and testimonials from real customers. According to research, over 90% of consumers read online reviews before choosing a local business. If your website doesn’t showcase your reputation, you’re leaving money on the table.
The best approach:
- High-quality photos of completed projects (phone photos are fine if they’re clear and well-lit)
- 2-3 sentences from the customer about their experience
- The type of work and location (helps with local SEO too)
5. A Connected Google Business Profile
Your Google Business Profile (formerly Google My Business) is one of the most powerful free tools available to contractors. It’s what shows up in the map pack when someone searches for your trade in your area.
Your website and your Google Business Profile should work together:
- Link from your GBP to your website
- Link from your website to your GBP
- Make sure your name, address, and phone number match exactly on both
- Keep your GBP updated with photos, hours, and services
When your website and GBP are aligned, Google has more confidence in showing you to local searchers. It’s one of the simplest things you can do to start showing up higher in search results.
What to Do Next
Take five minutes and check your current website against this list. If you’re missing even one of these five elements, you’re almost certainly losing leads to competitors who have them.
Not sure where you stand? Get a free site audit from MG Group Solutions. We’ll review your website and online presence and show you exactly what’s working, what’s not, and what to fix first. It’s free, takes 24 hours, and there’s zero obligation.
Your website should be your hardest-working employee. Let’s make sure it’s doing its job.
